USA • PAVLO VOLKOV • OVER 20 YEARS IN BUSINESS AND MARKETING
Fractional CMO — a strategic business partner
in the U.S.
- A predictable flow of customers every month
- Managed Sales — By the Numbers and KPIs
- A business free from chaos and dependence on you
- Profit growth driven by the system, not by chance
HEADQUARTERS / U.S. MARKET
Pavlo Volkov
FRACTIONAL CMO · STRATEGIC BUSINESS PARTNER · NYC
WHY IS THE BUSINESS NOT GROWING?
6 Reasons Why
Money Is Leaving Your Business
Take a moment to check: how many of these issues does your business currently face?
No system—just chaos
Marketing, sales, and operations operate independently. It’s impossible to predict what will happen next month.
The budget is being spent without a return on investment
Money is being spent on advertising without any understanding of the return on investment. Contractors report on clicks, not revenue.
Customers don't come back
There is no retention system. Acquiring a new customer costs 5 to 7 times more than retaining an existing one.
It all depends on you
If you go on vacation, business will come to a standstill. You’re just an employee in your own company.
Sales are unpredictable
Good months alternate with bad ones. No funnel—no control over revenue.
No positioning
The customer doesn't understand why they should choose you over a competitor. You're competing on price, not value.
WHY IS THE BUSINESS NOT GROWING?
I understand the specifics of
your business
Select your industry—and discover specific growth opportunities.
Beauty & Barber
COMMON ISSUES
- – Customers come once and then go to our competitors
- – There’s no appointment system—the technicians are either swamped or sitting idle
- – Instagram without measurable results
- – High turnover among technicians drives customers away
WHAT WE'RE BUILDING
- Return on investment: 2 additional visits per year = $255,000 in additional revenue
- Automation of Appointments and Reminders
- Marketing with Customer Lifetime Value Tracking
- Loyalty Program and Referral System
Construction
COMMON ISSUES
- – Relying solely on word of mouth is unreliable
- – There is no lead scoring or conversion system
- – Projects are running over budget and behind schedule
- – Scaling = operational chaos
WHAT WE'RE BUILDING
- A steady stream of incoming requests from projects worth $50,000 or more
- Lead qualification — only profitable orders
- Project management processes tailored to scale
- Positioning as a premium contractor
Medical / Dentistry
COMMON ISSUES
- – Appointments are expensive, and the cancellation rate is high
- – Patients do not return for follow-up procedures
- – Google Ads is wasting the budget on irrelevant traffic
- – Your reputation on Google Reviews isn't something you can control
WHAT WE'RE BUILDING
- System for Reducing No-Shows and Managing Appointments
- Automation of follow-up visits and check-ups
- Targeted marketing for high-value procedures
- Reputation Management Strategy on Google
Real Estate
COMMON ISSUES
- – We have leads, but the conversion rate is low
- – There is no system for nurturing cold leads
- – Agents work in different ways—there’s no standard
- – Marketing without a strategy or metrics
WHAT WE'RE BUILDING
- CRM Funnel and Customer Database Management System
- Sales scripts and guidelines for the team
- Email/SMS nurturing for cold leads
- Content Strategy for Building Trust and Brand Positioning
Legal Services
COMMON ISSUES
- – Customers mainly come on the basis of recommendations—there is no predictable flow
- – It’s hard to explain the value of the service before we get started—the client doesn’t understand what they’re paying for
- – We have a website, but it isn't generating leads—Google Ads are expensive and don't reach the right audience
- – There is no system for following up with potential customers after the initial contact
WHAT WE'RE BUILDING
- Content Strategy and SEO — The customer arrives already "warmed up" and understands the value
- Referral Program — Turning Every Customer into a Source of New Customers
- Follow-up funnel: automated follow-ups with the lead until a decision is made
- Positioning Yourself as a Niche Expert — Avoiding Price Competition
Confectionery & Food Production
COMMON ISSUES
- – Sales are handled through distributors—there is no direct control over the sales channel or margins
- – Weak B2B positioning: retailers and chains don’t understand how you’re better than your competitors
- – There’s no system in place for working with corporate clients—holiday promotions, gifts, and event orders are being missed out on
- – Seasonal dips in revenue — no tools to smooth out demand
WHAT WE'RE BUILDING
- B2B sales funnel for retail chains, HoReCa, and the corporate sector
- Product Packaging and the Buyer Pitch: Why Your SKU Should Be on the Shelf
- Corporate Program: Regular orders from companies for gifts and events
- Content and digital strategy for direct sales and reducing reliance on distributors
Any field
COMMON CHALLENGES OF GROWTH
- – It’s unclear where our best customers come from
- – Revenue is growing, but profits are not
- – The command does not work without manual control
- – Growth hits a ceiling without a system
UPLIFT METHOD™
- Diagnosis: Where Money Is Being Wasted Right Now
- A Growth Strategy Tailored to Your Business Model
- Systematic Marketing and the Sales Funnel
- Operational processes for scaling
LOSSES IN NUMBERS
Where is your money
right now
A realistic assessment of the beauty industry. The problem isn't the number of customers.
RIGHT NOW — NO SYSTEM
Customers
1,500
Average check
$85
Visits per year
10x
Annual revenue
$1.27M
+2
VISIT
WITH A RETURN SYSTEM
Customers
1,500
Average check
$85
Visits per year
12x
Annual revenue
$1.53M
💡
+$255,000 a year—that’s $21,250 a month. Just two additional visits from each client. Not new clients—working with the ones you already have. This is exactly where you’re “saving” by putting off systematic marketing.
UPLIFT METHOD™
A system that
delivers results
Not just a toolkit. An integrated system for managed growth, where every element works toward a common goal.
U
Understand
Diagnostics, marketing and sales audits, identification of loss points
STRATEGY
P
Position
A value proposition and positioning that sets you apart in the U.S. market
POSITION
L
Launch
Systematic marketing with measurable ROI and a predictable flow
MARKETING
I
Increase
Sales funnel: lead → customer → repeat customer
SALES
F
Fix Ops
Processes and the Team — Business Without Manual Oversight
PROCESSES
T
Track
KPIs and Analytics: Solutions Based on Data, Not Gut Feelings
ANALYTICS
PAVLO VOLKOV
I workat
and I'm here to help
A serial entrepreneur, marketer, and strategist with over 20 years of experience. I have worked with companies in the U.S. and international markets, launching and scaling businesses across various industries.
I am not a consultant who simply offers advice and walks away. I join a business as a strategic partner —bringing my own processes, methodology, and accountability for results in numbers.
Market and Company Growth
's Marketing Growth System
CREATOR OF THE UPLIFT METHOD™
AUTHOR OF THE BOOK
SPEAKER
RESEARCH ARTICLES
JURY MEMBER
"I work on behalf of the owner and build systems that help the business scale."
PAVLO VOLKOV · NYC · UPLIFT METHOD™
Case
's Results
by the Numbers
WORK FORMATS
Select
your format
Three formats—for different tasks and stages of business.
Audit + Strategy
8 WEEKS · SELF-DIRECTED INTEGRATION
$3,000+
one-time · fixed price
FOR WHOM
A business owner who wants to identify where they’re losing money and get a clear plan—and is ready to implement it on their own with minimal support
- Business Analysis
- Marketing and Sales Audit
- Identifying points of loss
- Positioning and Offer
- 60-Day Action Plan
- Weekly conference call
POPULAR
Part-time CMO
MONTHLY · MARKETING DIRECTOR
Starting at $4,000/month
+ KPI: % of sales growth
FOR WHOM
Business owners with $500,000+ in revenue who need a systematic marketing strategy and a steady stream of customers—without hiring an expensive in-house director
- A Marketing Strategy Tailored to Your Business
- Managing the Team and Contractors
- Strengthening the sales funnel
- Monitoring KPIs and Results
- Budget and Channel Optimization
- Weekly conference calls + Slack
ORIGINAL PROGRAM
UPLIFT Method™
BUSINESS TRANSFORMATION · STARTING AT 6 MONTHS
Custom format
The price depends on the scope of the project
FOR WHOM
An owner ready for a major transformation—to systematically build a scalable business, from marketing to operations, together with the team
- The Complete UPLIFT Method™
- Marketing + Sales + Processes
- Business Operating System
- Team and Management Structure
- Scaling Strategy
- Training the owner and team on the growth system
- Implementation and daily support
FREE BUSINESS AUDIT
Find out where you're
losing money
Answer 7 questions—and I’ll show you your key areas for growth. It’ll take 60 seconds.
All done!
We've received your responses. An assistant will contact you within 24 hours.
KNOWLEDGE BASE
's Practical Resources
for Business Growth
Articles, checklists, and tools for business owners in the U.S.